Sweet William

Sweetly clove-scented cottage clusters — sweet William (Dianthus barbatus) in rich reds, pinks and bicolours, great for cutting and loved by butterflies.

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Sweet William seeds — sweetly scented cottage clusters

Sweet William is a beloved old cottage flower — dense, rounded heads of small, often bicoloured flowers with a sweet, clove-like scent. A member of the dianthus family, it's gathered under Dianthus barbatus within our flower seed range, alongside the wider dianthus pinks. New to flowers? Our flower growing guide covers the basics.

Sweet William is grown as a biennial — the calendar shows the timing.

Scented, long-lasting and good for cutting

The flat-topped clusters come in rich reds, pinks, white and striking bicolours, last well in the vase and draw butterflies — so they sit among our cut flowers and pollinator flowers. The petals are edible too.

Growing sweet William from seed

Sow in late spring or early summer to make leafy plants that flower the following year. Give them a sunny, free-draining spot, and many will carry on as short-lived perennials, often self-seeding.

Building a scented cutting patch? Here's where to look next.

Popular flower categories: Dianthus barbatus · Dianthus · Cut Flowers · Pollinator Flowers · All Flower Seeds

At SeedsChoice, every order ships from Meppel, NL with fast, tracked EU delivery.

Frequently Asked Questions

What is sweet William?
A sweetly scented member of the dianthus family, usually grown as a biennial.

Is it scented?
Yes — a lovely sweet, clove-like fragrance.

Is it good for cutting?
Yes — the flat clusters last well in the vase, and the petals are edible.

When do I sow it?
Late spring or early summer, to flower the following year.

Does it come back?
Many plants carry on as short-lived perennials and self-seed.