Ornamental Flowers

Ornamental flower seeds for borders, beds and pots — marigolds, zinnias, asters, cosmos and more showy, easy-to-grow garden colour.

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Flower Seeds – SeedsChoice

Bestselling Flower Seeds

Discover our all-time favorite flower seeds here — trusted by gardeners worldwide!

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Ornamental flower seeds for a garden full of colour

Ornamental flowers are grown for one simple, joyful reason — to look beautiful. From bold marigolds and zinnias to elegant asters and salvias, these showy varieties fill borders, beds and pots with colour all summer, and most are wonderfully easy from seed.

New to growing flowers? Our guide covers sowing and growing flowers from seed.

Easy colour from seed

Many ornamentals are fast, free-flowering annuals you can sow straight where they are to bloom. Mix heights and colours for a long display, deadhead to keep them going, and choose a few pollinator favourites so the bees enjoy them too.

Flowers for every spot

For borders, grow zinnias, asters and cosmos; for pots and edging, marigolds and petunias; for cutting, see our cut flowers. Growing in containers? Try container-friendly flowers, or browse all flower seeds.

Spoilt for choice? Explore the full flower range or pick a vaseful from our cut-flower picks.

Popular ornamental flowers

Marigold · Zinnia · Aster · Cosmos · Salvia · Petunia · Celosia · Dahlia

At SeedsChoice, every order ships from Meppel, NL with fast EU delivery.

Frequently Asked Questions

What are ornamental flowers?
Flowers grown mainly for their looks — to bring colour and form to borders, beds, pots and the cutting garden.
Which ornamental flowers are easiest from seed?
Marigolds, zinnias, cosmos and calendula are fast, free-flowering and very forgiving for beginners.
Do I sow them direct or indoors?
Many hardy annuals can be sown direct where they are to flower; tender types are best started indoors and planted out.
How do I keep them flowering longer?
Deadhead spent blooms regularly and most will keep producing well into autumn.
Do you ship across the EU?
Yes, orders ship from Meppel in the Netherlands with fast EU delivery, and the final shipping cost is shown at checkout.